(The ABC's of Ontario Election 2007 -- An ongoing series examining the issues in the countdown to the Oct. 10th vote, with a look today at the "ballot box" question.)
One in 10 voters in the last federal election made up their minds while in front of the ballot box.
Another 21% made up their minds in the last weekend of the campaign.
SES Research President Nik Nanos, whose polling firm conducted the federal election research, said this kind of information should send a chill down the spine of political strategists whose job it is to craft the campaign's key messages long before it's time to vote.
"In the last 72 hours, three out of 10 made their decision," he said.
[...]
The NDP have been repeating the mantra, "fairness for working families," saying the other two parties have offered nothing for working Joes and Janes.
[...]
FULL STORY HERE
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